| Business expos and vendor shows are fantastic | | | | Everyone loves a contest and with the fish bowl |
| ways to meet and interact with your target | | | | you can collect names for your newsletter or |
| market in a short amount of time. They can be | | | | upcoming workshops.o Display a colorful banner. |
| very effective and worthy of your time and | | | | Bring your own tablecloths and drapes along with |
| costs if you plan well and have reasonable | | | | a bold banner.o Run a video clip on a continuous |
| expectations. | | | | loop to attract attention. Just be considerate of |
| Here are a few tips and tricks about setting up | | | | your volume levels for your booth neighbors.o |
| for your next business expo:o Stay at your booth | | | | Bring snacks and water.o Bring your camera so |
| because if you don't you might miss a | | | | you can post photos of your booth on your blog |
| perspective customer/client. I know there'll be | | | | or on Facebook.o Chocolate! Have plenty of |
| times when you do have to leave, but make it as | | | | individually-wrapped chocolates for your visitors so |
| quick as possible! Or you can have a helper (see | | | | they may linger longer at your booth.o Have |
| next).o Have a helper. Having someone help you | | | | plenty of handouts/flyers. Folks love to grab a |
| carry your booth stuff (which may take you 2-3 | | | | colored flyer that has handy information.o And |
| trips from your car to your spot on the expo | | | | above all, wear comfortable shoes! You will be |
| floor) and be there when you need to leave for a | | | | standing for most of the time and when you are |
| short break makes all of the difference.o Don't | | | | standing you look more invested and professional. |
| dump all of your promotional items on the table, | | | | After the expo is concluded, follow-up with your |
| just have a few out so they look more scarce, | | | | registrants in a timely manner while their expo |
| and thus more valuable.o Display your wares using | | | | experience is still fresh in their minds. And don't be |
| different heights by using boxes (such as carry-on | | | | disappointed if you don't see immediate results |
| file boxes) that you cover with colored fabric. In | | | | from your expoparticipation. Many times, it will |
| order to give your display height and drama, | | | | take 3-5 months after a business expo for you |
| consider taking boxes from around the house and | | | | to get a call about your products and services. |
| draping them with bright fabrics. It's also a good | | | | Most of all, you need to know that as a expo |
| idea to have a tri-panel to give height and | | | | vendor you have taken a bold step at building |
| contrast to your table.o Have a fish bowl with | | | | your brand to gain market share by having your |
| registration slips for an "Enter to Win" contest. | | | | community know more about you. |