| The rapid development of the Asian economies | | | | challenging. To the Obama administration's credit, |
| provides numerous examples of methods to | | | | stimulus funds have been provided to support |
| develop job growth, incubate new technologies | | | | high-tech battery production. |
| and new products, scale-up to production and | | | | Adversion to risk may be another problem |
| manufacture of the new product, and develop a | | | | companies face. Foreign governments often |
| strong economy. In a study of the industrial | | | | mitigate the risk of companies through |
| development of East Asia, Robert Wade in his | | | | government funding. The scaling and |
| book Governing the Market: Economic Theory and | | | | manufacturing process is very costly and can be |
| the Role of Government in East Asian | | | | very risky. The investments required are much |
| Industrialization found that Asian economies | | | | higher than in the invention phase. And funds need |
| performed at record numbers over the 1970s | | | | to be committed early, when not much is known |
| and 1980s in large part because of the effective | | | | about the potential market. As Dr. Grove from |
| involvement of the government in targeting the | | | | Intel points out: The investment to build a silicon |
| growth of manufacturing industries. As Tom Blair, | | | | manufacturing plant in the 1970s was a few million |
| in his book Poorer Richard's America: What Would | | | | dollars. By the early 1990s, the cost had risen to |
| Ben Franklin Say?, "the government of China | | | | several billion dollars. The decision in the 1990s to |
| spends their money to build industry and sell | | | | build the plants for the Pentium chips needed to |
| products, and the USA spends money to make | | | | be made years before Intel knew whether the |
| the world safe." If the USA wants to continue to | | | | Pentium chip would work or whether the market |
| be the world's superpower and leader for peace, | | | | would be interested in it. Because of good |
| and indeed we should, for think about the world | | | | technology and good business decisions, along with |
| rife with tyrannical governments and militaristic | | | | acceptance of the associated risks, the Pentium |
| groups causing anarchy, killing, raping, and torturing | | | | was a huge success. |
| if we are not there to lead, then we must regain | | | | However, in previous years, when Intel's business |
| our economic might in order to support our world | | | | focused on making memory chips, Intel hesitated |
| leadership role. | | | | to add manufacturing capacity, not being sure |
| Consider the USA where recently the mantra has | | | | about the market demand in years to come. |
| been "free market" and the US government | | | | Japanese competitors didn't hesitate and invested |
| viewed as "the problem." Not long ago in California, | | | | in the plants. When the demand for memory chips |
| and in particular the Silicon Valley, the most | | | | rose exponentially, the Japanese roared into the |
| dynamic economy on the planet was in place, | | | | U.S. market and Intel began its descent as a |
| thanks, partly, to local, state, and federal | | | | memory-chip supplier. |
| government, where a tremendous incubation of | | | | Now in even in our biotech and pharmaceutical |
| new companies and new technologies was | | | | business we see some of the same trends |
| occurring. Those companies went on to produce | | | | emerging. The biotech revolution began in the |
| their products in California, realizing great job | | | | Silicon Valley area, South San Francisco to be |
| growth and bolstering the economy. The | | | | precise, at Genentech. The biotech industry |
| birthplace of semiconductors and biotechnology, | | | | flourished in the Bay Area and along the California |
| this area has thrived with the incubation and then | | | | Coast especially north of Los Angeles where |
| the scale-up to production and manufacturing of | | | | Amgen became the world's largest biotech |
| new technologies. Seated next to one of the | | | | company, and also in San Diego where over 500 |
| world's wealthiest communities with much | | | | biotech companies now exist, including such |
| disposable income, packed with venture capitalist, | | | | promising new start-ups as Craig Venter's |
| ringed by three of the great universities on the | | | | Synthetic Genomics that has partnered with |
| planet (UC Berkeley, Stanford, and UCSF), and | | | | Exxon-Mobil to produce algal biofuels. However, |
| many other institutes providing a vast quantity of | | | | many of the active ingredients or raw materials |
| intellectual assets and intellectual property, loaded | | | | for biotech and pharmaceutical products are being |
| with entrepreneurs, supported by federal dollars, | | | | outsourced to companies in India and China, |
| and even supported by state initiatives such as | | | | sometimes with disastrous consequences beyond |
| the 1980s California Commission on Industrial | | | | the economic implications. Witness the deaths of |
| Innovation instituted by then Governor Jerry | | | | 81 people from the drug heparin produced in |
| Brown ( a noted fiscal conservative, but | | | | China. Investigations found a contaminant, |
| proponent of high-tech industry and education), | | | | over-sulfated chondroitin sulfate, tainting raw |
| the Silicon Valley has long been the champion of | | | | heparin coming from China that was linked to the |
| the world economy. | | | | deaths. Along with India, China supplies more than |
| However, something is changing and the change is | | | | 40 percent of the active pharmaceutical |
| not good. Iconic to this change, witness where the | | | | ingredients (API) used to make U.S. |
| birth of the world's first silicon chip happened in | | | | pharmaceuticals. And Pfizer and Johnson & |
| Mountain View, CA, where now that seminal site | | | | Johnson have announced plans to set-up research |
| of the chip industry is a nice place to pick up | | | | and development facilities in China. Again, technical |
| some fresh produce. This produce stand once | | | | knowhow and innovation are being exported |
| was the world's first semiconductor lab, | | | | overseas, with long-term economic consequences, |
| established by the American physicist William | | | | as well as the killing and sickening of people |
| Shockley and where the founders of Fairchild and | | | | because of poor quality control overseas. |
| Intel first worked. However, nowadays just a | | | | Why is the US no longer interested in scaling up |
| couple of marks on the sidewalk indicate a | | | | to production? Perhaps the answer has to do with |
| glorious past of America's chip making industry, | | | | a general undervaluing of manufacturing, and the |
| among all the fruits and veggies. | | | | idea that as long as innovation process stays in |
| Unemployment in the Bay Area is about 10%, | | | | the U.S., all will be well with our economy. This |
| which is higher than the national average. Clearly, | | | | way of thinking seems wide spread. |
| the great Silicon Valley innovation machine hasn't | | | | Princeton University economist Alan S. Blinder in |
| been creating many jobs lately in the USA. | | | | Offshoring of American Jobs by Bhagwati and |
| Instead, those jobs are headed to Asia. | | | | Blinder have written: "The TV manufacturing |
| The underlying problem isn't simply lower costs in | | | | industry really started here, and at one point |
| Asia. Rather we face a number of problems that | | | | employed many workers. But as TV sets |
| are self-inflicted. To paraphrase Tom Blair, | | | | became ‘just a commodity,' their production |
| American companies eat their young, often for a | | | | moved offshore to locations with much lower |
| few years of heightened profits, then they | | | | wages. And nowadays the number of television |
| disclose and transfer their expertise and | | | | sets manufactured in the U.S. is zero. A failure? |
| technologies to China. Another words, we give | | | | No, a success." |
| away our know-how and hence the long-term | | | | The overseas production of TVs not only caused |
| survivability of our US companies for the sake of | | | | a loss of jobs, but also broke the chain of |
| several years increased income for the short | | | | experience that is so important in technological |
| term gain of entry into the Chinese market. | | | | evolution. Just as happened when the US |
| Further, we have our own misguided belief in the | | | | abandoned the production of batteries, abandoning |
| power of startups alone to create new | | | | today's "commodity" manufacturing may very |
| technologies and U.S. jobs. Americans love the | | | | well lock the US out of tomorrow's emerging |
| idea of the guys in the garage inventing | | | | industries. |
| something that changes the world. We all think of | | | | Again, the economic mantra of today seems to |
| the Apple Computer start-up in a garage | | | | be "free market is best, and government is the |
| somewhere in Northern California back in the 70s | | | | problem." Such fundamental beliefs that have |
| or the more recent version of Google with a | | | | been elevated from a conviction based on |
| beautiful campus where innovation runs rampant. | | | | observation and reasoning to an unquestioned |
| Often I hear businessmen espouse the view that | | | | truism are leading us down an uncompetitive path. |
| we are living in a country where we create ideas | | | | In the past we have seen the decisive victory of |
| but not products, and this is exactly what the US | | | | free-market principles over planned economies. |
| should be doing. Recently New York Times | | | | We now ignore the role of government in what in |
| columnist Thomas L. Friedman in an opinion piece | | | | reality was controlled capitalism, largely oblivious to |
| called "Start-Ups, Not Bailouts," pointed to our | | | | emerging evidence that while free markets beat |
| significant economic problems in the USA resulting | | | | planned economies, totally free markets have |
| from a combination of problems, including a | | | | never worked well and we must consider |
| deteriorating educational system, lack of a healthy | | | | modified capitalism as a system that works even |
| political and governmental atmosphere, and | | | | better than free markets. |
| immigration policies that turn away "high-IQ risk | | | | Evidence of government working through a |
| takers," leading to a diminution of entrepreneurial | | | | controlled free market to develop economies and |
| activities and thus the creation of new businesses | | | | advance innovation, jobs, and a strong industry |
| and new technologies. | | | | presence is observed in several Asian countries |
| Startups are important for our economy, but also, | | | | during the past few decades. These countries |
| as Dr. Andy Grove of Intel will argue, start-up | | | | seem to understand that job creation and building |
| activity alone, where products are conceived but | | | | industry must be the No. 1 objective of state |
| without the subsequent scale-up to production, will | | | | economic policy. The government plays a |
| lead to a less than robust economy and erode job | | | | strategic role in setting the priorities and arraying |
| growth, and eventually diminish further innovative | | | | the forces and organization necessary to achieve |
| start-up activity. Yes, I have argued in front of | | | | this goal. |
| congress to back start-ups with loan and SBIR | | | | One example is the "Golden Projects," a series of |
| programs, and support of our great research | | | | seven digital initiatives devised and managed by |
| universities, but start-ups alone without scale-up | | | | the Chinese government in the late 1980s and |
| to production and development of the technology | | | | 1990s. Beijing was convinced of the importance of |
| and products here in the USA cannot by | | | | electronic networks that are used for |
| themselves increase tech employment and sustain | | | | transactions, communications and coordination in |
| an innovation-based economy. Equally important is | | | | enabling job creation and economic growth, |
| what comes after that moment of creation in the | | | | particularly in the less developed parts of the |
| garage, as technology goes from prototype to | | | | country. Over time, the Golden Projects |
| mass production. This is the phase where | | | | contributed to the rapid development of China's |
| companies "scale- up," a process whereby the | | | | information infrastructure, job creation, and the |
| employees work out design details, figure out | | | | country's economic growth. |
| how to build their products affordably, build | | | | What do we learn from the Asian experience? |
| factories and infrastructure, develop business | | | | First, let's remember that government has had |
| partnerships often with other local businesses, and | | | | much to do with our success as a nation and our |
| where management hires people by the | | | | continued success will depend on a strong |
| thousands. Scaling is hard work and, in the eyes | | | | government that attracts the best minds. As an |
| of Americans, maybe not as glamorous as the | | | | example in the great success of California, the US |
| innovation process, but is necessary for innovation | | | | government helped establish important institutions |
| to be realized in a commercial product, and equally | | | | for research and teaching including the University |
| important, is necessary for further innovation. | | | | of California through the university land grant |
| The scaling-up process and manufacturing is now | | | | system in the 1880s,and established the |
| rarely occurring in the U.S, and as we fail to do | | | | Livermore National Labs with the University of |
| our own manufacturing, plowing capital into young | | | | California in 1952. According to the |
| companies that build their factories elsewhere will | | | | Semiconductor Industry Association(SIA), |
| continue to yield a poor return in creating jobs in | | | | "Reversing the Decline in Federal Funding, In the |
| American, decrease economic gains in the USA, | | | | 1990s, federal funding declined precipitously in the |
| lead to the eventual deterioration of innovation, | | | | areas most critical to our industry's continued |
| and fail to build a healthy economy with a robust | | | | success: the physical sciences, mathematics, and |
| middle-class. | | | | engineering. This has seriously reduced the |
| In years past, scaling-up to production and | | | | number of faculty and students in these |
| manufacture worked well in the Silicon Valley. | | | | disciplines, slowing the pace of university research |
| Entrepreneurs invented something new and useful. | | | | and creating a shortage of skilled workers for our |
| Investors provided money to build the new | | | | companies. In the past year, SIA has energetically |
| business. If the founders and their investors | | | | addressed this problem." Furthermore, in |
| developed good technology and business ideas, | | | | Business and Economic History (1995), Daniel |
| worked hard, and were lucky, the company grew | | | | Holbrook writes that the US government did |
| and had an initial public offering (IPO) that brought | | | | much to develop the semiconductor industry in a |
| additional money to finance further growth. | | | | number of ways, including its procurement policies |
| Examples in the Valley are Intel, then Tandem | | | | and an ability to lead the dissemination of |
| Computers Inc. went through a similar process | | | | important technological developments to the |
| (was purchased by Compaq in 1997), then Sun | | | | industry. Further, the birth of the biotech industry |
| Microsystems Inc., Apple, Cisco Systems Inc., | | | | in California was largely a result from work at a |
| Netscape Communications Corp. (now a part of | | | | number of great research universities, supported |
| AOL), and recently Google, Facebook, Twitter, | | | | by government, including the University of |
| and many others. | | | | California. |
| As time passed, wages and health-care costs | | | | Viewing the Silicon Valley and the rest of the |
| rose in the U.S., and the Chinese government | | | | California tech industry, a community with a |
| devised a system to compete. American | | | | strong tradition of science and engineering exists, |
| companies discovered they could have their | | | | this community is eager to solve whatever |
| manufacturing and even their engineering done | | | | problems they encounter. If profit margins are |
| cheaper overseas. Doing so improved the | | | | the problem, the scientists and engineers work on |
| company's margins. Management and stockholders | | | | margins. Each company, independent and |
| were happy. Growth continued, and so did | | | | individualistic, does its best to expand efficiently |
| profitably. But the long term results of such | | | | and improve its own profitability. However, in |
| overseas outsourcing began to show and the job | | | | pursuit of our individual businesses and a short |
| machine in the great Silicon Valley began to falter. | | | | term view to the yearly financial accounting goals, |
| Unfortunately, today, manufacturing employment | | | | which often involves transferring manufacturing |
| in the U.S. computer industry is about 166,000, | | | | and a great deal of engineering out of the |
| which is lower than it was before the first | | | | country, has hindered our ability to bring |
| personal computer, the MITS Altair 2800, was | | | | innovations and manufacturing at home, and has |
| assembled in 1975. Meanwhile, a very effective | | | | imperiled our economy. Without scaling to |
| computer-manufacturing industry has emerged in | | | | production and support of our educational and |
| Asia, employing about 1.5 million workers, including | | | | research institutions, we don't just lose jobs, but |
| factory employees, engineers, and managers. Hon | | | | we lose our hold on new technologies and |
| Hai Precision Industry Co. of Taiwan is the largest | | | | eventually erode our economy. |
| of these Asian companies with revenue last year | | | | Our current state of economic ills is partially due |
| of $62 billion, larger than Apple Inc., Microsoft | | | | to our short term goals to increase the bottom |
| Corp., Dell Inc. or Intel. Hon Hai Precision employs | | | | line of the financials and as a consequence of |
| more than 800,000 people, more than the | | | | many of us taking actions focused on our own |
| combined worldwide head count of Apple, Dell, | | | | companies' next milestones. In the biotech |
| Microsoft, Hewlett-Packard Co., Intel and Sony | | | | industry this is reflected by many companies |
| Corp. Indeed this is company making you I-Pod | | | | developing an "Indian" or "China" strategy to |
| and your I-Pad. | | | | move production or studies overseas because |
| The deterioration of US job creation is endemic to | | | | their competitors are doing so already. And as the |
| much of US industry, not just in our computer | | | | companies moved production or research |
| industry. Alternative energy is another example, | | | | overseas, they often found that the lower costs |
| where an emerging industry is replete with much | | | | overseas were really not so low when studies |
| innovation. Photovoltaics are a U.S. invention. Use | | | | were not performed correctly and products were |
| of photovoltaics in home-energy applications was | | | | delivered late and/or were of inferior quality. As |
| also pioneered by the U.S. Unfortunately, most of | | | | Dr. Andy Grove has suggested, companies and |
| the photovoltaic panels are now manufactured in | | | | VCs should have a partner in charge of every |
| China. Although a Silicon Valley technology | | | | company's "U.S. strategy." |
| company sells equipment that is used to | | | | To better compete in the world economy, the US |
| manufacture photo-active films, the company | | | | will need to view business in the long term as well |
| ships close to 10 times more machines to China | | | | as the short term. Outsourcing overseas and |
| than to manufacturers in the U.S., and this gap is | | | | giving away our scale to production for short |
| growing. Not surprisingly, U.S. employment in the | | | | term profits needs a disincentive, thus rebuilding |
| making of photovoltaic films and panels is perhaps | | | | our industrial base. Government needs to support |
| 10,000 -- just a few percent of estimated | | | | our great research institutions, provide liquidity in |
| worldwide employment. New concentrating | | | | the financial markets for all businesses, including |
| photovoltaic (CPV) systems were recently | | | | start-ups and small businesses, and should develop |
| invented in California, and hopefully this new | | | | a system of financial incentives, such as to levy a |
| technology will continue to develop in the USA | | | | tax on products produced offshore. Then use the |
| with companies such as SolFocus of Mountain | | | | dollars from this tax to provide liquid capital to |
| View, California. | | | | those companies creating innovative products in |
| And job creation is just a part of the problem. | | | | the USA and/or scaling their production within our |
| With some technologies originally developed in the | | | | borders. A government supported system such |
| USA, such as advanced batteries, both scaling-up | | | | as this would provide an incentive, and a reminder, |
| to production and innovation are occurring | | | | that all of us in business have a responsibility to |
| overseas. Although years in the making, | | | | maintain the industrial base on which this country |
| mass-produced electric cars and trucks are finally | | | | has prospered and on which we depend for our |
| on the market. New companies are emerging in | | | | long-term viability. Further, during our current |
| the USA, including Tesla in Northern California and | | | | economic crisis, allowing our great academic |
| Fisker in Southern California. These cars rely on | | | | research institutions to fall from their current lead |
| lithium-ion batteries. Unlike microprocessors, where | | | | in science and engineering will lead to the eventual |
| many are produced in the Silicon Valley, Texas, | | | | decline of our great ability to innovate and |
| and the East Coast by Intel, AMD, and others, the | | | | incubate new technologies and new companies. To |
| U.S. share of lithium-ion battery production is small. | | | | accomplish this revitalization of our business, |
| The small presence of the USA in the production | | | | government will need to become less acerbic. |
| of high-tech batteries presents a problem for | | | | Instead of politics being played like American |
| growing this, and related industry in the USA. A | | | | football, where there are two competitors and |
| new industry needs an effective infrastructure in | | | | people choose one side or the other and defend |
| which technology knowhow accumulates, | | | | their side irrationally, politics need to be played |
| knowhow and innovation builds on experience, and | | | | rationally. Our current state of demagoguery |
| close relationships develop between supplier and | | | | between Republicans and Democrats is leading to |
| customer. The U.S. lost its lead in batteries 30 | | | | our economic decline. We no longer have rational |
| years ago when it stopped making | | | | debate; rather we have two demagogic |
| consumer-electronics devices. Those companies | | | | monologues with no positive interaction leading to |
| producing batteries then gained the exposure and | | | | inaction. As Martin Luther King III has said, "We |
| relationships needed to learn to supply batteries | | | | need to learn how to disagree without being |
| for the more demanding laptop PC market, and | | | | disagreeable." Perhaps with a civil political discourse |
| following that, for the even more demanding | | | | as in past times in the US, and with business |
| automobile market. U.S. companies didn't | | | | viewing the long term consequences of their |
| participate in the first phase of production and | | | | actions, we can begin to realize a political and |
| consequently weren't competitive for all that | | | | business view to the future that will rebuild our |
| followed. Any attempts by US companies now to | | | | once great US economy. |
| gain entry to that market will prove very | | | | |