| It's really not all that difficult to get someone to | | | | water and began vacuuming the gravel at the |
| read your article. You just have to structure it so | | | | bottom of the tank. It was amazing! I have a 55 |
| your reader feels compelled to read it. There are | | | | gallon tank and I was able to change out the |
| three ways of doing this. First, create an | | | | recommended amount of water within 15 |
| interesting title. Second, create a compelling | | | | minutes. |
| motivator. Finally, provide good examples of | | | | - I have a very large and jittery catfish who likes |
| support. | | | | nothing better than to lay around on the bottom |
| Create an interesting title by answering a burning | | | | of the tank all day. Previous attempts to clean |
| question. For example, I know for a fact that | | | | the aquarium resulted in frightening him to the |
| there are a lot of people who HATE to change | | | | point that he'd flail around sending debris all over |
| the water in their aquariums. "Isn't there an easier | | | | the place. Not only did this make it impossible to |
| way to change the water in my aquarium?" is an | | | | thoroughly clean the tank, it put a lot of extra |
| example of a burning question. "How to Clean | | | | pressure on the tanks filtration system. Using the |
| Your Aquarium Quickly and Easily" is an example | | | | Roboco Automatic Aquarium Water Changer I |
| of an answer to that burning question. | | | | was able to clean the tank without disturbing the |
| Let's move on to the compelling motivator (aka | | | | catfish at all! It was as if I wasn't even there. I |
| the first sentence). Create the first sentence by | | | | even bumped against him a couple of times to |
| converting the title into a topic sentence and | | | | get to the gravel beneath him and he just moved |
| attaching a three point blueprint (aka the thesis | | | | out of the way. |
| with blueprint). This will let the reader know what | | | | - In the past I'd spill water all over the place |
| he can expect if he continues to read your article. | | | | getting the dirty water into the bucket and then |
| "This article will show you how the Roboco | | | | getting the bucket to the tub and then getting the |
| Automatic Aquarium Water Changer will allow you | | | | bucket with fresh water (to which I've added an |
| to change the water in your aquarium in less than | | | | assortment of chemicals) back to the tank. Using |
| fifteen minutes, without disturbing the fish and | | | | the Roboco Automatic Aquarium Water Changer I |
| without spilling a drop" is an example of a | | | | was able to connect one end of the unit to my |
| compelling motivator. One thing to point out here; | | | | faucet and the other end (the vacuum end) into |
| the three blueprint points should be listed in order | | | | the tank. I turned on the water, flipped a |
| of importance starting with the most important | | | | directional switch and totally vacuumed the |
| point first. | | | | bottom of my tank in about 10 minutes. Then I |
| If you truly believe the Roboco Automatic | | | | flipped the directional switch again and filled the |
| Aquarium Water Changer is the greatest thing | | | | tank in about 5 minutes. And because the water |
| since the Roboco Automatic Bread Slicer then | | | | was being aerated at the faucet I didn't have to |
| providing examples of support for each of the | | | | add any chemicals! Thanks to this excellent |
| blueprint points should be a piece of cake. Simply | | | | product my tank and the water in it has never |
| provide personal examples, site statistics, and/or | | | | been cleaner. |
| include statements by authorities and customer | | | | And that's all there is to it to get someone to |
| testimonials. Read the following examples of | | | | read your article; great title, persuasive motivator |
| support for the three blueprint points: | | | | and plenty of good support. |
| - Once everything was hooked up I turned on the | | | | |